Stories That Hug Back

Comforts that Last.

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🏆 Phil’s Best Sellers: Comforts Everyone Loves

🌟 Four favourites. One Pug. Comfort that lasts.

About Phil

Hello. I’m Phil.
Yes, that Phil — the one with the squishy face, legendary snore, and a tendency to blink dramatically in moments of emotional growth.

This is my official corner of the internet, where you’ll find my stories, my plush likeness (soft, iconic, mildly judgmental), and a whole lot of heart.

I’ve whispered a few books now. Mama listens.
She’s the one who writes everything down, adds the feelings, and draws the pictures (especially in the children’s books — she’s very talented, even if she won’t admit it).

📖 Phil the Pug: The Puppy Chronicles
My origin story. Everything on Giant scale (stairs, Vacuums etc.), snack obsessions, Pillow theft, feline siblings, and the courage it takes to be small in a big world.

📖 Phil the Pug: Born to Be a Legend
Year two. Bigger snuffles, deeper feelings, and the discovery that being legendary isn’t about being perfect — it’s about being real.

📖 Phil-osophy: Life According to a Pug A picture book of pug wisdom, snacks, and snuggles. It’s my guide to living gently, loving boldly, and always knowing where the nearest biscuit is.

We’ve launched a series of children’s books.
They’re gentle, funny, and full of love — written for kids (and grown-ups) who feel a bit anxious, a bit overwhelmed, or just need a soft place to land.
Because the world can be loud. And sometimes, you need a story that whispers back: You’re not alone.

Mama writes and illustrates those books too — she’s the heart behind the snuffles.

Thanks for being here.
Whether you’re reading, cuddling, or just passing through — you’re part of my story now.

With love, crumbs, and quiet courage,
Phil the Pug
CEO (Chief Emotional Overfloof)

Choose Your Comfort Level

🌟 Featured Favourites: Comforts to Treasure

The Hug Back Mug

The Hug Back Mug

The Hug Back Mug

Sale price  £5.50 Regular price  £8.00
Phil's Little Hug Totes Book Bag - Small Canvas Tote

Phil's Little Hug Totes Book Bag - Small Canvas Tote

Phil's Little Hug Totes Book Bag - Small Canvas Tote

Sale price  £3.00 Regular price  £6.00
Phil's Signature Bandana with Adjustable Nylon Collar - Small & Medium Sizes

Phil's Signature Bandana with Adjustable Nylon Collar - Small & Medium Sizes

"Books That Hug Back" Tie-On Bandana - Small to Medium Dogs

"Books That Hug Back" Tie-On Bandana - Small to Medium Dogs

"Books That Hug Back" Tie-On Bandana - Small to Medium Dogs

Sale price  £3.00 Regular price  £5.00