Stories That Hug Back

Comforts that Last

🏆 Phil’s Best Sellers: Comforts Everyone Loves

🌟 Four favourites. One Pug. Comfort that lasts.

COMING SOON

COMING SOON

About Phil

Hello. I’m Phil.
Yes, that Phil — squishy face, heroic snore, and a blink so dramatic it should probably have its own BAFTA.

Welcome to my corner of the internet.
This is where my stories live, where my plush likeness continues to look mildly unimpressed, and where Mama turns my snuffles into books that help hearts feel a little less heavy.

Last year was a big one for us — bigger than a pug trying to climb a staircase that definitely wasn’t built with short legs in mind.
We shared new stories, welcomed new readers, and watched our Christmas Rescue Book Gift Box become a runaway success. Your support meant everything.

Because you loved it, we’re carrying that joy into 2026 with special themed boxes throughout the year — starting with Easter. Soft stories, gentle moments, and a little magic tucked inside.

And something else happened last year… something we never expected when this all began with books.
Phil the Pug has officially stepped into the world of dog accessories.

This year, we’re introducing:
The Phil the Pug Harness Collection — designed with comfort, colour, and a touch of legendary flair
Matching Leads & Poop Bag Holders — practical, playful, and unmistakably Phil
A Customisable Phil Travel Mug — for humans who need warmth (and maybe a biscuit) on the go

It feels incredible to see the stories that started on the page grow into something dogs can actually wear, use, and enjoy. A whole new chapter — still rooted in heart, still grounded in the books that started everything.

📖 Phil the Pug: The Puppy Chronicles
My origin story — tiny pug, giant world, many snacks.

📖 Phil the Pug: Born to Be a Legend
Year two — bigger feelings, bigger adventures, same squishy face.

📖 Phil‑osophy: Life According to a Pug
A picture book of pug wisdom, gentle humour, and the occasional crumb.

We also continued our children’s book series — soft, funny, reassuring stories for kids (and grown‑ups) who need a place to land when the world feels too loud. Mama writes and illustrates them all. She’s the heart behind every page.

Thank you for being here.
For reading, sharing, gifting, and cheering us on as Phil’s world grows in ways we never imagined.
You’re part of this story now — and I’m very glad you’re here.

With love, crumbs, and a hopeful snuffle for the year ahead,
Phil the Pug
CEO (Chief Emotional Overfloof)

Choose Your Comfort Level

🌟 Featured Favourites: Comforts to Treasure